National Multiple Sclerosis Day
On December 18, National Multiple Sclerosis Day is celebrated with the sole intention of raising awareness of the pathology and disseminating the characteristics of the illness as well as the problems faced by those affected. This pathology affects more women than men, and in Spain alone there are more than 47 thousand people affected, more than 60 thousand in Europe and approximately 2.5 million throughout the world. Every year, 1,800 new cases of MS are diagnosed in Spain, and it is the second cause of disability among the young, after traffic accidents.
MS is a chronic autoimmune, inflammatory, demyelinating, neurodegenerative and progressive disease affecting the white matter of the brain and spinal cord. The first symptoms usually appear between the ages of 20 and 40 years and is more common in women. The usual early onset symptoms are fatigue, vision problems, tingling, numbness, dizziness and lightheadedness, muscle weakness, spasms, and problems with balance and coordination.
Also called the disease of a thousand faces, because of the many effects and symptoms it presents, differing from one person to another. Most of the manifestations of the disease are 'invisible', but they have an impact on the daily life of those who suffer from it. It causes great disability with motor, cognitive and visual acuity problems, accompanied by anxiety and depression.
MS mainly produces myelin lesions, which alters the transmission of nerve impulses.
The disease appears suddenly, however in some cases it can be progressive. The treatment will depend on how fast the disease has developed, and therefore early detection and prompt treatment is the key.
Early symptoms include vision loss, sensory loss in the extremities, tingling, altered balance, loss of strength or motor difficulties, which in some cases may improve with the passing of days. However, early treatment by a physician is essential to avoid the appearance of sequelae from the initial phase of the disease.
There is no cure for Multiple Sclerosis, however there are palliative and symptomatic treatments that can considerably change the course of the disease and improve the quality of life, reducing the symptoms.
Bibliographic Management Optimization
Tips and tools to improve bibliographic management in the healthcare environment
The healthcare industry is one that continues to grow and thrive thanks to the scientific evidence behind all of its products and technological advances. However, all this scientific evidence can sometimes be so overwhelming that it can be difficult to work with.
When working with large quantities of scientific articles, situations can arise where it is difficult to maintain a properly organized and updated library where all references have a homogeneous format.
To solve this type of situation, there are several tools or bibliographic managers that can be very useful in healthcare companies.
Within the bibliographic managers we find a wide list of software with different characteristics, interfaces, prices, etc.
Thanks to these tools we can have libraries of articles with a series of characteristics that will facilitate the daily work of our teams with all the scientific evidence that they have to deal with on a daily basis.
- Shared libraries: These libraries can be shared with other users who can access them to consult and download articles at any time and from any device with Internet access.
The ability to share these libraries allows work to be centralized, with a team responsible for maintaining the libraries and granting access to other users as appropriate.
This eliminates duplication of effort in keeping libraries organized and up to date.
- Updated: By incorporating new articles as they are published, we can ensure that our teams always have the latest scientific evidence available.
- Categorized: Elements can be added to all library materials to make it easier for users to find information.
You can use everything from keywords to tags and even scoring systems for materials to categorize them according to different criteria (level of scientific evidence, relevance of the material to the company's strategy, etc.).
- Homogeneous: Bibliographic managers allow us to select materials and apply the same format to them en bloc when referencing them. In this way, we ensure that all the generated materials have references in the appropriate format.
Bibliographic managers are easy to use software, but when working with hundreds and thousands of articles and references, it is necessary to know how to use them well to get the most out of them.
At Global Healthcare, we have extensive experience in using this type of tool in both academic and industrial environments for large multinational companies in the sector. If you believe that bibliographic management in your environment could be more efficient, do not hesitate to contact us to evaluate the possibilities for improvement.
Obesity: a global pandemic
There are more than one billion obese people worldwide, and the number is growing. The WHO estimates that by 2025, approximately 167 million people will be less healthy because they are overweight or obese. At the beginning of 2017, Spain was the country with the highest rate of childhood obesity in the world, and currently one in three children is overweight, positioning us as the fourth country in Europe with the highest rate of childhood obesity.
Obesity is a disease that affects most of the body's systems. It affects the heart, liver, kidneys, joints, and reproductive system. It leads to a wide range of non-communicable diseases (NCDs), including type 2 diabetes, cardiovascular disease, hypertension and stroke, various forms of cancer and mental health problems. People with obesity are also three times more likely to be hospitalized for COVID-19.
In addition, the WHO considers obesity to be a major risk factor for nine types of cancer: breast, uterus, colon, kidney, gallbladder, pancreas, rectum, esophagus, and ovary. Obesity is also the third preventable factor that most reduces quality of life. According to the WHO, obesity and overweight reduce a person's life expectancy by 5 to 20 years.
The key to preventing obesity is early intervention, ideally during pregnancy. The foundation of the solution is education in healthy lifestyles from childhood and continuing into adulthood. It is important that people learn and internalize the importance of eliminating or limiting saturated fats and sugars, and increasing consumption of fruits and vegetables, as well as legumes, whole grains, and nuts. Add to this regular physical activity. If, despite a healthy diet and active lifestyle, a person suffers from obesity, it is important to look for alternative solutions and/or treatments that will help put an end to this problem.
At the same time, countries need to work together to create a better food environment by restricting the marketing of foods and beverages high in fat, sugar, and salt, taxing sugary drinks and increasing access to healthy and affordable foods.
Here are some tips on how to prevent overweight and obesity:
5 digital marketing trends for growth in 2021
The digital world is growing by leaps and bounds, multiplying its complexity. Digital tools are numerous and diverse and, another factor to consider; trends or fashions that shape digital marketing and the way forward.
Having visibility and making a difference, that's what it's all about. More and more entrepreneurs and businessmen decide to take the digital leap, they know it is the only way to stay in the market and be competitive. However, this is not an egg that will be fried, but responds to a digital strategy and an overall marketing plan.
If you are developing or optimizing your marketing strategy, you should know the digital trends that will mark 2021.
- Integral personalization of content:
Although this is a trend that has been repeated in recent years, in this 2021 it has become clear that it must be done with purpose. It is not about sending an email that personalizes the name of the recipient and maintains a standard message. It is about offering content that the user is really interested in and that responds to their needs or interests. Offer them the product they are looking for at that moment, based on the characteristics of the searches they have made.
Artificial intelligence and marketing automation are two perfect tools to get the most out of personalization and segmentation.
- Lead Loyalty and Community Building:
Like content personalization, loyalty has been on the rise for years. Building a consolidated database or consistent social community is not an easy task and requires resources and effort. The user must feel a part of the brand's actions and that his or her opinion matters.
In social networks, surveys and questions that show a willingness to listen have a great impact. Email can be used to send discount bonuses to the most active users or birthday greetings. The perfect ally for good loyalty is the CRM, so it is important to build a consolidated database on which to base communication actions.
- User-generated content:
If there is something that has triumphed since the confinement, it is the TikTok challenges; and it is that brands have opted to create content and that the users themselves are the ones who make it viral. A perfect way to get closer to users, create branding and awareness, and reach new audiences. The new generations are born with a smartphone and a TikTok account under their arm, social media consumers and content creators. This has led to increased investment in advertising strategies that focus on content creation, so that the user participates and ends up generating their own content.
- Digital Out of Home or Digital Out of Home Advertising:
Today, more than ever, the user's reality is a combination of the online and offline worlds. To achieve the ideal impact on the user, it is necessary to take into account the presence in both realities.
Digital Out-of-Home Advertising is the integration of digital marketing messages into offline channels such as billboards, streets, transportation... An example of a store that has both offline and online presence would be to send an offer via mobile to users who are within 1 kilometer of the physical store to redeem on the spot.
- New ways of seeing: 3D and AR
Augmented reality and 3D animation are already a well-established trend, especially in the field of scientific communication for physical events, which will have to be considered in the coming months as we gradually return to face-to-face meetings.
AR, for example, makes it possible to breathe digital life into training rooms, congresses, bike rallies and other events through integrated storytelling that users can navigate live. In fact, through immersive graphics, it is already possible to recreate environments that simulate physical presence and create virtual reality and sensory experiences that help create memorable impacts.
On the other hand, increasingly sophisticated 3D animation tools allow us to show scientific content from a very close and interactive perspective. More and more laboratories and scientific companies are betting on showing the MOA of their products from a novel, interactive and very effective point of view, which for now is differentiating and achieving high quality content impact on healthcare professionals.
Microbiota in the Health Spotlight
The gut microbiome contains tens of trillions of microorganisms and more than 1,000 known species of bacteria that have been shown to play an important role in modulating the immune system and disease risk. The gut microbiome is the set of microorganisms, their genes, and metabolites in an ecological niche, while the gut microbiota refers to the microbial communities in that niche.
The gut microbiota is believed to play a critical role in human health and disease prevention through mechanisms such as the production of short-chain fatty acids (SCFAs), which are important for maintaining intestinal balance and optimal immune function. As a result, the study of these microorganisms has increased and their importance in human health and disease processes is becoming more apparent. Intestinal microorganisms play an essential role in the development and maintenance of an effective and healthy immune system, as the majority of antibody production in the adult human body takes place locally in the intestinal mucosa. Their position is crucial for the initial recognition of foreign molecules, creating a barrier effect of the microbiota that prevents the invasion of pathogens and inhibits the growth of their competitors.
Microbiota and disease
Dysbiosis refers to an imbalance of the normal gut microbiota, which can be caused by factors such as:
- Poor stress management
- Sedentary lifestyle
- Toxic habits (smoking, alcohol consumption)
- Sweeteners
- Consumption of soft drinks
- Digestive or immune system disorders
- Antibiotic treatments
- Aging
- Intestinal infections
- Poor eating habits
- Genetic predisposition
- Use of antibiotics and antacids
Several pathologies are associated with an abnormal composition of the intestinal microbiota:
- Diarrhea associated with Clostridium difficile
- Inflammatory bowel disease (IBD): Ulcerative colitis, Crohn's disease, etc.
- Functional gastrointestinal disorders: Irritable Bowel Syndrome.
- Colorectal cancer
- Obesity
- Type 2 diabetes
Dietary diversity and lifestyle are probably the most important factors influencing the composition of the human gut microbiota. Microbes in the gut contribute to host health through the biosynthesis of essential vitamins and amino acids, which are an important source of energy for intestinal epithelial cells and can therefore strengthen the mucosal barrier.
Promoting microorganisms in the human environment can have beneficial effects on the microbiota. Generating and maintaining the diversity of the gut microbiota through the benefits of prebiotics and probiotics is a new clinical target for health promotion and disease prevention.
5 Tools for your Digital Strategy
Would you like to be competitive and thrive in the marketplace? If the answer is yes, you will need a strong digital presence. The digitalization of brands is not a plus or a trend, it is a must. The traditional and offline actions are no longer as effective as they used to be, due to the complexity and diversification of the market. The solution for brands is digitization.
But where should you start? Start with a digital strategy. This article gives you 5 tips to create an effective strategy.
Once you have established the foundations; you have identified your target audience, their needs, where they are and how the interactions have to be, it's time to gather the necessary tools and start working.
We leave you a proposal that may help you as a starting point:
Tools for a Digital Strategy
Begin with Content Marketing, this will be the backbone of your strategy. Create, design and spread relevant and attractive content for your audience. You can use different resources: Infographics, videos, podcasts, articles, downloadables, ebooks....
Once you have defined the valuable content, design an email marketing program. Program an automatic welcome email for users who register on your website. Offer monthly content to bring leads to your website, where they can read the latest published articles, download an infographic about tips or access a podcast or relevant video.
You need to appear in search engine results. If you are not on Google, you are nobody and it will be difficult to get traffic to your website. You may combine organic techniques by using the right keywords with paid techniques, in order to appear in the first pages of results. This is a good showcase to offer your services.
Move your content on social networks and create community. Keep in mind that you should not have a presence in all social networks, but in those where your audience is and are beneficial for the dissemination of your content and services. Combine organic publications, after planning, with paid campaigns to reach potential customers.
Analyze, analyze and optimize. This is a fundamental and transversal element throughout the entire digital strategy and implementation. Remember that the continuous measurement and optimization of the different processes allows the achievement of the best results and boosts growth.
Now you have the necessary ingredients to work on your strategy and focus on growth. Do you have any doubts? Do you want to start this journey together?
Do I need a Digital Marketing Strategy?
Do I need a Digital Marketing Strategy or is an Ad on Instagram enough?
Do I need a Digital Marketing strategy or is an Ad on Instagram enough?
Do I need cutlery or is a spoon enough? The answer is simple; you need cutlery so you can grab a spoon or the necessary silverware at any given moment. The same goes for Digital Marketing. You need a Digital Strategy to be able to make use of the right tools depending on the needs or objectives.
Individual actions as one-off campaigns on Instagram to promote a specific product have no value. You can just throw money in the trash and it's going to have the same effect. So where should I start? The best thing to do is to start from the very beginning: Reflect, think about your challenges, problems or goals and work globally on a strategy that goes to its source. At Global we suggest the following steps:
5 Steps to create a Digital Strategy
1. Identify your target
Describe and envision the user for whom you are going to satisfy a need. Users should be the main focus when it comes to generating valuable content.
2. Define your challenges and objectives
Analyze the problems you want to solve and set the objectives that will allow you to be selected in a highly competitive market. The most common objectives are:
-New customer acquisition
-Customer loyalty
-Brand positioning in the market
-Sales increase
3. Identify your digital environment and find out where your audience is located
Find out which channels users are present in, and how to satisfy their needs by making use of these digital platforms.
4. Choose formats that best suit your users
Discover the formats users prefer to receive information based on the value it brings them.
5. Establish the digital tools you are going to use
Social Media Marketing and Social Media Ads, SEM, SEO, Content Marketing, Marketing Automation... It will depend on the strategy.
Continue your journey with us and discover the tools you need to move towards success.
World Stroke Day
October 29th is World Stroke Day, which aims to raise awareness of this disease and its consequences, and to disseminate preventive measures to reduce the risk of stroke. Some organizations, such as the Spanish Stroke Federation, the Asociación Freno al Ictus and the Spanish Society of Neurology, celebrate this day with the aim of informing the population about the importance of post-stroke rehabilitation, a healthy lifestyle and the early detection of this disease.
Stroke is a sudden disturbance in the blood circulation of the brain, which can be caused by an obstruction (85% of cases) or by a hemorrhage (15%), and is the first cause of mortality in Spanish women and the second in men, as well as the first cause of acquired disability in adults and the second cause of dementia, according to the Cerebrovascular Disease Study Group of the Spanish Neurological Society (GEECV-SEN).
In figures, according to the Spanish Stroke Federation, 40,000 Spaniards die from this cause each year. Around 120,000 new cases are detected each year in our country, and it is estimated that a stroke occurs every six minutes. Around 30% of people who suffer a stroke die and around 40% are left with serious disabilities.
A stroke is always a health emergency that requires urgent attention in the first 3-6 hours, so it is recommended to call the emergency services to activate the stroke code and not to take the patient to the hospital on your own. Immediate recognition and early treatment of a stroke is crucial for the patient's development, as it has been shown that patients treated from the first moment recover almost completely or with very few sequelae. In addition, for every 15 minutes that the first intervention is brought forward, the risk of disability is reduced by 4% and the risk of mortality is reduced by 4%.
Over the past 20 years, mortality and disability from stroke have decreased due to improved early detection and control of risk factors. However, the incidence of stroke continues to increase.
Recognizing the symptoms of a stroke is therefore essential, as the first few hours are crucial for a good prognosis. Some of the most important warning signs are:
- Sudden loss of strength or vision (usually on one side of the body).
- Deviation of the corner of the mouth
- Speech or language difficulties
- Loss of sensation
- Sudden loss of stability or balance
- Severe, sudden headaches
Risk factors for this disease depend on vascular risk, age, gender, and family history. We can prevent it by monitoring high blood pressure, heart disease, atrial fibrillation, diabetes, obesity, and smoking. It is therefore advisable to lead a healthy life:
- Eat fruits and vegetables (healthy and balanced diet).
- Avoid alcohol and tobacco consumption
- Exercise regularly
- Control sugar levels
- Control cholesterol levels
- Control blood pressure
REMEMBER: A stroke is a medical emergency.
If you suspect it, do not waste time, as it is equivalent to the loss of brain tissue: contact the emergency services immediately by calling 112.
World Heart Day
World Heart Day is celebrated on September 29th to raise awareness of cardiovascular disease, its prevention, control and treatment, and the importance of leading a healthy life.
There are many diseases or conditions of the heart, although the most common are:
- Heart attack or myocardial infarction: It is characterized by the narrowing of the blood vessels responsible for carrying blood to the heart.
- Cerebrovascular disease: caused by intracerebral hemorrhage or by a blood clot in the brain.
- Hypertension: high blood pressure, one of the greatest risks for heart attack.
- Angina pectoris: a type of chest pain caused by reduced blood flow to the heart.
- Arrhythmia: a disorder of the heart rhythm.
- Heart failure: occurs when the heart cannot pump enough blood to meet the body's needs.
By taking care of our health with healthy habits, we can prevent cardiovascular disease from becoming the leading cause of death in the world, with 17.9 million premature deaths per year due to cardiovascular disease. If we continue with our current lifestyles, it is estimated that this number will reach 23 million deaths per year by 2030. Small changes in our daily lives, such as eating and drinking healthier, exercising more and quitting smoking, could reduce these numbers, according to the Spanish Heart Foundation.
World Meningitis Day
World Meningitis Day is celebrated on 24 April, a major global public health problem. Meningitis is a devastating disease with a high mortality rate and serious long-term sequelae that remains a major global public health problem.
Many microorganisms can cause meningitis, including bacteria, viruses, fungi and parasites. However, bacterial meningitis is of particular concern. About 1 in 10 people who get this type of meningitis die, and 1 in 5 develop serious complications.
serious complications. Safe and affordable vaccines are the most effective way to provide lasting protection.
World Meningitis Day is celebrated every year on 24 April to draw attention to the seriousness of meningitis, a disease that affects more than one million people worldwide each year. .
Here is an infographic with more information about meningitis.
