In an ever-changing world, understanding communication trends is essential to effectively communicate the messages of our creative campaigns. Capturing audiences’ attention is no easy task, especially in an advertising-saturated landscape. This is even more relevant when you consider the trend of users going omnichannel, which requires us to adapt to the digital ecosystem of each social media platform.

Here are some of the creative trends we’ve seen this year:

1. Focus on relaxation
This year, relaxing content has become very important. To achieve this effect, it is crucial to incorporate serene, calming visuals that help soothe the senses. At a time when mental health and serenity are becoming increasingly important, users are looking for emotional balance, and we need to provide content that attracts and generates feelings of peace and comfort. This trend is reflected in the Color of the Year, PANTONE 13-1023 “Peach Fuzz”, a soft hue that evokes empathy and serenity, according to Leatrice Eiseman, executive director of the Pantone Color Institute™. If you haven’t yet incorporated this color into your content this year, discover its impact!

2. Predictive personalization and machine learning
Thanks to advanced machine learning algorithms, brands can anticipate consumer preferences and personalize communications. For example, Netflix or Spotify use these algorithms to recommend similar content based on our views or song plays. It’s important to cater to consumers’ needs and stay ahead of them whenever possible.

3. Inspiration
Communications that inspire and evoke emotion are the ones that are remembered. Despite the growing role of technology, the emotional connection with the audience remains critical. Creative campaigns must inspire and move to create a lasting impact on the user. Storytelling, case studies and other creative strategies can be used to achieve this.

4. Nostalgia
Have you noticed the resurgence of interest in the styles and technologies of the 80s and 90s? We are not the only ones! This year has seen an increase in the immersion in these decades, so it’s important to keep an eye on this trend for our campaigns. Nostalgia is a powerful sales driver and creates a sense of “revival” that can be very effective in our advertising strategies.

Creativity and innovation are fundamental to advertising communications.

At Global Healthcare, we are eager to join you on this journey and become your digital ally in integrating these trends into your future campaigns. Don’t hesitate to contact us for help with your communication and advertising strategies. We are here to help you achieve your goals and stand out in the competitive world of advertising.