In this article, we intend to look for a simple and quick definition that can describe the main characteristics of a Community Manager. To this end, we can say that the Community Manager is a professional who is responsible for building and managing the online community and the brand’s identity and image, creating, and maintaining long-term and stable relationships with customers, their online followers or their community.
A Community Manager is a specialist in Digital Marketing, in charge of managing and controlling the social networks of a given company. In addition to trying to humanize the brand, the Community Manager seeks to bridge the gap between the public of a company and the company itself, generating a community.
What tasks does a Community Manager perform?
A Community Manager is responsible for several tasks. The following are the 8 main tasks that every Community Manager must perform:
- Manage the company’s community
- Listen and know what their customers want
- Research and analyze the competition
- Manage the company’s digital identity
- Carry out campaigns on social networks
- Monitor and statistically analyze all social networks
- Manage crisis situations of online reputation
- Keep up to date on the new trends and apply these quickly
These tasks are all related to the brand’s community. This demonstrates that the Community Manager must know for whom he/she is speaking and the topics to be addressed. Their mission is to build, sustain and improve the link between the brand and its audience.
The Community Manager must manage five main areas in social networks:
- Monitoring
- Response
- Broadcasting
- Branding
- Analysis
In order to become a good professional and be the best Community Manager it is not only enough to know the tools and different platforms, you will have to acquire a solid performance in your daily tasks as a Community Manager. The best way to work and to develop this experience is to work on your personal brand and personal social network profiles.
Working in an organized manner, with planned monthly content and guidelines for responding to users is vital so that the task does not become overwhelming. Social networks are the voice and image of the brand in the digital space and not a personal portal. We must be cautious and always respect the wishes of the brand. Never take any comment personally. Some of the indispensable tools to make the job easier and keep up with the latest trends are the following: Hootsuite, Facebook business, metricool, Tweet Binder, Google Trends, Google Analytics and Blogsterapp, among others.
